The sorted history of advertising is intertwined with the origins of graphic design and much of the graphic design profession finds employment related to advertising of one kind or one other. In Semester 2 you’ll build on this basis by exploring integrated communication, developing creative ideas that may work for a range of different media retailers, as well as the broader aspects of marketing campaign planning, print, radio and TELEVISION ad manufacturing and the ethics of advertising campaigns.
Design administrators have a big selection of responsibilities, including: supervising promoting campaigns inside their company; collaborating with different departments within the agency; serving as head of the artistic staff; creating budgets for campaigns; negotiating contracts; hiring workers for advertising groups; working with digital media and gross sales groups; ultimate approval of all advertising campaigns; serving as a liaison between the client and design group; approval of promoting materials; and analysis of the promoting group as a whole.
Both have their toes firmly planted within the other, a graphic designer wants to understand goal markets and dealing with brand guidelines, and conversely promoting designers should have an understanding of execution, however advertising design is far less reliant on being able to execute an idea, more on the artistic pondering involved in generating the concept.
Our students research to change into artistic communication practitioners which, in an ever-altering media panorama, means studying how you can talk via numerous digital, social media, traditional and non-traditional channels, to succeed in particular goal audiences.
Besides profitable creative awards, KC was usually invited to take a seat on juries at respected award reveals world wide, together with Clio Awards, New York Festival, London Int’l Ad Awards, Asian Ad Awards, Advert Fest, Long Xi Artistic Awards, the Times Asia-Pacific Advertising Awards, Taiwan 4A’s and Hong Kong 4A’s Creative Awards and so forth.